OUR STORY
Science + Synergy
Simplified skincare for beautiful skin.
Every person deserves to feel beautifully confident in their own skin. Yet life can be hard at times and takes its toll on your skin. Finding the right skincare can be a daunting experience—whether in-store or online, it is easy to be overwhelmed by the sheer variety of ranges to choose from.
The idea for a simpler, accessible skincare range formed after an encouraging conversation between founder Joan van Wyngaard and a doctor acquaintance. As a pharmacist passionate about research and making a difference, Joan was inspired to develop a simplistic, unisex skincare range that combines science and synergistic ingredients to deliver visible results without breaking the bank.
Each quality ingredient in the Vitant range has been carefully selected for its specific, evidence-backed benefit — working in harmony to support the skin’s microbiome and address the visible effects of the harsh daily landscape your skin faces.
I wanted to develop a simplistic skincare range containing quality ingredients that really make a difference.
Joan van Wyngaard, founder
Simple, purposeful, and highly effective skincare driven by science and synergy is at the core of what we do. Vitant’s vision is to create a healthy skin microbiome through exceptional skincare, so that you feel confident in your skin at every age.
Meet our founder, The Ingredients Doctor
Dr Joan van Wyngaard is a pharmacist, formulation scientist, and endurance athlete. She holds a BPharm, an MBA, an MSc in Pharmacology, and a PhD — a combination that sits at the intersection of pharmaceutical rigour, deep scientific literacy, and a practitioner’s understanding of what genuinely works on skin.
That breadth shows in how Vitant is built. Every active ingredient is selected for a documented mechanism. Every claim on this site is traceable to a clinical study. And every product is tested on Joan herself before it reaches a single customer. If she isn’t satisfied with the result on her own skin, it doesn’t go out. This is not a policy — it is just how she works.
Joan’s research and development career has earned the respect of professionals across the medical and pharmaceutical community, and her ability to translate complex science into practical, accessible skincare is what makes Vitant different. She speaks in evidence, not marketing.
Outside of work, Joan is as at home on a road or mountain trail as she is behind a laptop. She has completed 10 Two Ocean ultra marathons and is well on her way to 10 Comrades Marathons — someone who understands first-hand what endurance, consistency, and trusting the process actually mean. She lives and runs in and around George in the Western Cape, where she is raising her two teenage sons.
She is warm, direct, and deeply approachable — the kind of scientist who explains things clearly rather than hiding behind jargon. She listens carefully and takes the input of the people around her seriously. Humility is not in short supply.
Vitant is her ongoing journey: to make exceptional, science-backed skincare accessible to every South African, at every age, without the confusion.