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Skincare made for skin after menopause

The Prime range for mature skin (50+)

Around menopause, your skin loses the hormones that ran it for thirty years. It gets drier. The lines arrive faster. The tone goes patchy. And it can feel as if it all happened overnight.

The Prime range is built for exactly that skin. The basics of your routine stay the same, and two serums do the extra work. Every active is in the bottle at the level it was tested at, and every formula is written by Dr Joan van Wyngaard, a pharmacist, in George.

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7 days

The first measurable change in crow’s-feet depth *

4 years

Up to 4 years younger around the eyes, in 28 days, in the study*

8 weeks

Lines around the eyes softer and dark spots lighter**

* ALGAKTIV® Vitalys™, the active in DNA Defence Serum: Complife Italia IT0006889/24B, 20 women aged 50–65, split-face against placebo, twice daily, 28 days, at 1%; DNA Defence contains 2%. Skin age read from crow’s-feet wrinkle depth.

** ALGAKTIV® Exometics™ G 2%, the active in Wrinkle Relaxant: Complife Italia IT0005884/24, 40 women aged 35–55, split-face against placebo, twice daily, 56 days.

The basics stay. The serums change.

 

Same serums morning and evening. Only the cream changes. About two minutes a day.
Add the Lifting Eye Cream after the serums, and Lip Defence when it arrives.

MORNING

  1. Cream Cleanser
  2. Wrinkle Relaxant, on the lines you mind
  3. DNA Defence Serum, face and neck
  4. SkinSmart Day Cream SPF 30

EVENING

  1. Cream Cleanser
  2. Wrinkle Relaxant, on the lines you mind
  3. DNA Defence Serum, face and neck
  4. Restorative Moisturiser

Breaking out again?

Add the Smoothing Gel every night and Clear Wish on the blemishes, or take both in the Blemish Serum Combo.

Hair thinning too?

The Face & Hair Duo pairs DNA Defence with the Hair Regrowth Serum, and The Three Serums at 50 adds the Wrinkle Relaxant.

Want more?

Choose your extra step.

Stronger:

The Bedtime Booster, our golden night step. The only true vitamin-A retinoid in the range, with niacinamide and bakuchiol. Nights only, after the serums and before the Restorative Moisturiser. Start with two nights a week.

More hydration:

Collagen Quench, a leave-on jelly mask 2–3 times a week. On clean skin, on its own, for ten minutes, then carry on with your routine.

Fine lines around the eyes:

The Lifting Eye Cream, after the serums.

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FAQ

Is this range only for women in menopause?

No. It is built for skin that has become drier, thinner and slower to repair, and that usually starts around menopause. Most of the studies behind these actives were run on women over 35, and the DNA Defence study on women aged 50 to 65.

Do I need to add a retinol?

No. RetinART™, our bio-retinoid, is already in both the SkinSmart Day Cream and the Restorative Moisturiser, so your skin gets retinoid care morning and night without a separate product.

When will I see a difference?

Skin feels softer within the first week. The DNA Defence active showed a measurable change in crow’s-feet depth at seven days, and most people see it clearly at four weeks. Use it twice a day, every day, and the results will follow. The studies just verified it.

I’m breaking out again. Is that part of it?

It often is: breakouts can come back around menopause. Keep your routine, and add the Smoothing Gel at night and Clear Wish on the blemishes. Treat the spots, not the whole face.

My hair is thinning too. Is there something for that?

Yes. The Hair Regrowth Serum is made for thinning hair, and it shares the blue bottle with DNA Defence because it was made for the same customer. Take the two together in the Face & Hair Duo, or all three serums in The Three Serums at 50.

GROWN, NOT HARVESTED

It starts with microalgae

Five of the actives in this range are grown from microalgae in sealed glass tanks: the same batch in June and in December.

Vitant was the first in South Africa to use ALGAKTIV® actives.

Three bosses, fired without warning

What menopause does to your skin, and the rest of you. By Dr Joan van Wyngaard

Read the article